Installations Design And Production Herzlya, Israel / 2015
&Co is Golf & Co’s impressive concept store in Herzliya. In this project we were asked to create two installations which will be displayed in the store. We were given one word only for each, and were free to make of it what we will. The first was ‘elephant’ (or Pil, in Hebrew), and we decided we want it full sized, standing tall, one foot on a bed. We built a system of wooden rods connected via aluminium connections which could bring together several rods in each intersection. Each such connection also had a special button connector to fit in one polypropylene piece. We only covered some of the elephant with these surfaces, though - we wanted the visitors to be able to look inside, too. Our second installation word was ‘cloud’, which naturally we decided had to be hanging from the ceiling. We created birch strips, each hanging separately and together creating different stories and levels.