Visual Merchandising, design and production 690m2 / Modi´in, Israel / 2015
Golf Outlet is a huge hanger outlet in Modi’in, selling various items from the Golf & Co brand. In this project we were asked to create the indoor styling and branding - a graphic language which will correspond to the brand’s image as well as help shoppers navigate the store. We wanted to keep that hanger look and add a bit of color and fun, so we created a set of icons for each department (children, home etc.) These icons were used both in vertical banners, signaling where each department is located, and as stencils on the store walls. We also used colored barrels - one under each banner - to give some weight to the design and create a consistent visual language.