Workshop Design And Production Several locations in Israel / 2015
Shimano is an international cycling brand which has no particular shop dedicated just for it in Israel, but instead operates workshops within bicycle stores all over the country. These circumstances all meant we had to pay close attention to two unique demands in our design. First, we had to work with the international brand and match the style to theirs. Second, we had to make sure all existing workshops - as well as future ones - would all share the same visual language. That’s exactly what we did, designing workshops that correspond to Shimano’s color palette, invite you in wherever in the country you are, and all connect to each other visually.