MULTIDISCIPLINARY STUDIO

TYR

Showroom Design And Production
66m2 / Kibutz Yakum, Israel / 2014
Ph: Asaf Aboher

TYR was our very first project as a studio, and we sure started big! TYR is a world-renowned brand creating professional and recreational swimwear, water sports gear and the likes. They have a showroom in Kibbutz Yakum which they asked us to design. True to genre, we went for a rather watery concept inspired by swimming pools (though the brand itself fits open waters just as well.) The tiles reference pool ceramics, and they were created using cutting edge CNC technology. We created showcasing islands and played with different heights, and the logo too got our special treatment - a layered-3D treatment, that is. We knew that display was tricky in this one: many TYR products are sold in flat packages, but you actually have to see them in the right position to fully understand how great they are. That’s why each accessory got their own well thought-out solution within those islands.

 

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